Jay Jagannath Crosses 110 Million Facebook Viewsin 30 Days, Redefining the Global Potential of IndianMythological Animation
Jay Jagannath, the animated mythological series created by Ele Animations and distributed by Toonz Media Group, has recorded a significant digital milestone, surpassing 110 million views on Facebook within 30 days. The performance positions the series among the fastest-scaling Indian animated properties on social platforms and highlights the expanding global appetite for culturally rooted stories from India.
From Regional Faith to National Phenomenon
The series originates from the vision of Durga Prasad Dalai, Founder and CEO of Ele Animations, who set out to build an original animated property inspired by Lord Jagannath of Puri, a central figure of devotion across India. At a time when mythological animation was widely viewed as commercially uncertain, the project faced repeated hesitation despite strong creative interest. Dalai’s long-term belief in the relevance of indigenous storytelling ultimately laid the foundation for what has now become a breakout franchise.
Strategic Distribution Fuels Scale
The project gained momentum through its partnership with Toonz Media Group as the distribution partner, enabling the series to reach wider markets and platforms with strategic positioning. Supported by Toonz’s distribution strength and market reach, Jay Jagannath has evolved into a high-impact animated property that resonates strongly with children while appealing to family audiences.
Currently broadcast on Warner Bros Discovery Pogo TV, Jay Jagannath presents visually engaging storytelling drawn from mythological traditions. The narrative follows Jagan and Balram through adventures rooted in values such as bravery, loyalty, compassion, and ethical clarity. The series balances action and emotion while remaining accessible and entertaining for young viewers.
Expanding Digital and Language Footprint
The strong Facebook performance reflects the franchise’s broader digital strength across platforms.
• YouTube generates nearly 30 million views each month with more than one million subscribers across language channels
• Instagram delivers sustained monthly viewership with high engagement levels
• The series is available in Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, and Odia, each supported by dedicated digital communities
• A total of 150 episodes have been delivered across three seasons, an uncommon level of continuity for Indian children’s animation
With consistent television ratings and growing online engagement, Season Four is currently in production, reinforcing the long-term roadmap for the property.
Brand Visibility Beyond the Screen
The influence of Jay Jagannath has expanded beyond digital and broadcast platforms through a strategic association with OMFED, the Odisha State Milk Cooperative Federation, one of India’s largest dairy brands. As part of this collaboration, the character Balram has been appointed as the official brand ambassador for OMFED. Large-format outdoor advertising campaigns featuring Balram are currently displayed across Odisha, including major urban centres such as Bhubaneswar, marking a rare instance of an Indian animated character representing a mainstream consumer brand at scale.
With sustained audience growth, strong multi-platform performance, expanding brand presence, and continued content development, Jay Jagannath has established itself as one of India’s most successful homegrown mythological animation franchises, demonstrating both creative depth and commercial scale.
Building on the momentum of Jay Jagannath, Ele Animations is currently developing multiple new original properties for national broadcasters and OTT platforms, with further announcements expected in the coming months.
Supporting the franchise’s continued growth, Toonz Media Group manages the series’ YouTube and social media operations, overseeing multi-language channel strategy, platform optimisation, and audience engagement across territories. This focused digital management has played a key role in scaling the property’s reach, driving sustained monthly viewership, and strengthening its presence across global digital platforms.