Beyond Technology: The Enduring Power of Hand-Drawn Animation
In an era where AI can generate animation in seconds and software can replicate almost any visual style, many young artists are asking a serious question: is traditional animation still relevant? For UK Prakashan, the answer is clear. Traditional animation is not just relevant. It is foundational. With 26 years of experience at Toonz...
Managing the Business of Creativity: Financial Lessons from Animation Production and Distribution
In conversations around successful animation IPs, the spotlight often falls on storytelling, characters, and creative vision. Yet behind every enduring franchise lies a quieter, equally decisive force: financial discipline. In animation, where timelines are long, costs are layered, and outcomes uncertain, financial strategy is not a back-office function. It is a creative enabler. In...
A Globally Local Approach to Content Distribution in a Rapidly Evolving Market
The global content distribution ecosystem is undergoing a period of rapid transformation, driven by changing audience behaviour, evolving platform dynamics, and increasing competition for attention. In this environment, effective distribution is no longer defined solely by reach, but by the ability to align content with cultural context, market realities, and long-term IP value. Toonz...
The Future of Animation Is Human-Led, AI-Powered
Artificial Intelligence has rapidly moved from the fringes of experimentation to the center of conversations in the animation and creative industries. What once felt like a futuristic add-on is now actively influencing how studios think about speed, scale, and sustainability. In a candid conversation on Toonz Talks, Babulu P George, Global Head – CG...
From Belief to Screen: Durga Prasad’s Journey Behind Jay Jagannath
At Toonz Media Group, meaningful collaborations begin with respect for creative intent. As part of the Toonz Talks podcast series, Toonz recently hosted Durga Prasad, creator of the animated series Jay Jagannath, for a reflective conversation on belief, storytelling, and the long road to building a devotional animated series rooted in Indian culture.Distributed by...
Big Stories, Bold Genres: How Toonz is Shaping It’s Feature Film Future
Toonz has always been known for its deep roots in animation, growing steadily from a service studio into a global content creator with strong IPs, distribution networks, and digital platforms. Today, as the company enters its 26th year, feature films represent the next natural chapter in that evolution. At the centre of this journey...
When Stories Travel: Creativity, Collaboration, and the Human Core of Animation
Animation is often discussed in terms of technology, pipelines, and platforms, but at its heart, it remains a deeply human craft. That idea came into sharp focus during Robert Vargas’ recent visit to the Toonz studio in Kerala, India, where global collaboration met cultural exchange and creative alignment. A Director of Development at Gaumont...
Transforming Animation into Global Franchises: How Toonz Media Group Powers Brand Expansion
In today’s content-saturated world, original IP isn't just an asset—it's the cornerstone of lasting brand success. As a premier animation production company, Toonz Media Group goes beyond content creation—we build globally resonant universes that evolve into strong, multi-platform franchises. For brand owners and rights holders, Toonz offers a powerful opportunity: partner with us to...
Why 2D Animation Still Matters in the Age of 3D — And How Toonz Media Group Leads the Way
2D animation has stood the test of time, captivating audiences for over a century with its charm, warmth, and storytelling power. In an industry often dazzled by the realism of 3D, 2D animation continues to thrive — not just as a nostalgic medium, but as a creative force with unique advantages. And at the forefront...
Toonz Media Group at WAVES 2025: Showcasing India’s Creative Prowess on the Global Stage
India is poised to make a resounding statement in the global media and entertainment arena with the inaugural World Audio Visual & Entertainment Summit (WAVES) 2025, scheduled from May 1–4, 2025, at the Jio World Convention Centre in Mumbai. This premier event, hosted by the Ministry of Information & Broadcasting, aims to position India...