United Smile Named Master Toy Licensee for Zoonicorn
Toonz Media Group and Zoonicorn LLC have named United Smile the global master toy licensee for the animated preschool property Zoonicorn.
United Smile will develop an assortment of Zoonicorn toys that will begin debuting in spring 2024. The line will include plush, feature plush, figurines and playsets.
Zoonicorn’s season one episode are available on platforms worldwide, including NBCUniversal’s Peacock (U.S.), Kidoodle.TV (U.S.), Astro (Malaysia), Truecorp (Thailand), La Teletuya (Venezeuela) and Viu (Hong Kong). A second season is now in production.
“Zoonicorn has a special ability to resonate with children and families wherever they experience it,” said Bruno Zarka, president of distribution and the feature films division at Toonz Media Group. “United Smile’s vision for Zoonicorn consumer products perfectly aligns with the brand attributes that make Zoonicorn so loved by its many fans. From the first moment, we started talking, United Smile instinctively understood the unique qualities that have allowed Zoonicorn to touch the hearts of children worldwide.”
“We are delighted to be working with Toonz and the team at Zoonicorn LLC to develop this new toy line,” said Josue Rosenzweig, CEO of United Smile. “This is a property with unlimited potential. Our toy and plush assortment worldwide will deepen the already strong connection fans have to the brand in an even bigger way.”
“It’s extremely gratifying to see Zoonicorn take this next step in its journey as a global brand that easily crosses borders, cultures and demographics,” added Mark Lubratt, creator of Zoonicorn. “Our guiding vision for Zoonicorn—built on helping young children understand and internalize the power of optimism and resilience—has always resonated deeply with kids around the world. We know United Smile’s toys and products will stay true to this basic tenet of our brand.”“This new deal underscores the power of Zoonicorn as a global property with multiple touchpoints across a broad range of licensing and content channels,” said J’net Smith, Zoonicorn’s global licensing/brand director. “As Zoonicorn continues to grow and expand across the world, we anticipate further demand for branded products.”