Toonz, Leadbelly and NXT GEN Brand come together for Creepy Candy


Toonz, Leadbelly and NXT GEN Brand come together for Creepy Candy

India’s Toonz Media Group has partnered with Leadbelly Productions to co-produce a new 2D-animated series called Creepy Candy.

Produced by Leadbelly president Alan Jude Summa, the series will be distributed to TV and OTT partners by Toonz Entertainment, the distribution arm of the Singapore-based Toonz Group.

Targeting children four to 11, the series features a bag of candy that mysteriously comes to life in a library on Halloween night. The candies, along with a library-dwelling spirit named Ty Poe, begin a spooky and comical adventure in which the candies try to avoid being devoured by Miss PageTurner, the evil librarian.

The first season will include 26 six-minute episodes and will be released in October of this year. A special 30-minute Halloween episode is also scheduled to premiere in October 2023.

In a release, P. Jayakumar, CEO of the Toonz Media Group, said the idea is to develop the animated show into a 360-degree brand that includes short films and consumer products. Nevada-based agency NXT GEN Brand Marketing will be responsible for the CP plan to support the IP.

Recently, Toonz Media Group also partnered with Peruvian studio Tunche Films to co-produce the CG-animated feature Kayara.

In addition to that partnership, the company has teamed up with the non-fungible token (NFT) platform GuardianLink to set up and run Toonz NFTLabs, which will turn its proprietary and third-party brands into collectible digital tokens.

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