GoldieBlox and TMG Announce New Partnership to Develop Animation Slate


GoldieBlox and TMG Announce New Partnership to Develop Animation Slate

GoldieBlox  and Toonz Media Group (TMG) today announced a multi-year partnership to develop a kids and family animation slate that includes GoldieBlox’s iconic characters, Goldie & Friends, and a number of new series to be co-developed. Each of the animated series and special features will use storytelling fueled by STEM targeted to kids, and will be produced for a variety of platform partners.

The collaboration marks GoldieBlox’s first production deal off the company’s owned and operated platforms and represents their first global deal under new content chief, Melissa Schneider, as well as their first foray into the world of animation. The 5-year multi-property development slate will consist of animated IP for licensing to international and US SVOD and OTT players and based on both the GoldieBlox IP, as well as new, jointly developed IP. Working hand-in-hand from IP development to production, Toonz and GoldieBlox will also jointly work together to find US and global distribution partners for the joint content properties.

Here is a special message from GoldieBlox Founder and CEO and Toonz Media Group Chief Executive Officer P. Jayakumar.

GoldieBlox’s Founder and CEO Debbie Sterling is excited to expand the company’s content slate and bring STEM stories to life via animation: “Animation is wildly popular with kids and an area that we are excited to get involved in. Partnering with Toonz on this joint venture gives us the bandwidth to develop IP that has a global footprint, reaching children around the world.”

  1. Jayakumar, Chief Executive Officer of Toonz Media Group, says the studio is looking forward to partnering with GoldieBlox: “Children really are our future, and the toys and materials that children are exposed to in their childhood is crucial to their development. Toonz is excited to partner with GoldieBlox so that we can combine STEM with stories in order to deliver messages on learning and discovering to young girls.”

Schneider, who architected the slate strategy with Toonz, commented: “We’re thrilled to enter this partnership with Toonz. They are a world-class animation studio, and this new content fund gives us exciting momentum to partner with top-tier creative talent to tell new stories.” 

About GoldieBlox

GoldieBlox is a multimedia company rewriting the script for young girls by empowering them with digital-first content and creative products that spark their imaginations. The company aims to equip girls with the right tools to build their confidence and dreams so they can be the catalysts of change in any industry they choose. Our team of visionaries, dreamers, mentors and creatives is dedicated to girls’ empowerment through products, partnerships and content. Learn more at

About Toonz Media Group

Toonz is a 360-degree media powerhouse with over two decades of unparalleled experience and one of Asia’s most active animation production studios (over 10,000 minutes of 2D and CGI kids and family content per year). Toonz, having worked with many of the leading entertainment studios, channels and networks including Marvel, Nickelodeon, Turner, Disney, Netflix, Dreamworks, Lionsgate, 20th Century Fox, Paramount, Sony, Universal, BBC, Amazon, Google, Hulu, HBO and Exodus Film Group, has several animation and live action series, as well as feature films to its credit. Toonz has also recently entered into a new feature film partnership with Exodus Film Group on a feature titled “Pierre The Pigeon Hawk” with a voice cast including Whoopi Goldberg, Kenan Thompson, Howie Mandel and Luis Guzmán.

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