Marketing Manager – Toonz Academyadmin2024-12-23T05:20:57+00:00

Apply Now

Marketing Manager – Toonz Academy

December 23, 2024

• Description/Profile

  The Head of Marketing will be responsible for developing and executing strategic initiatives to drive growth, enhance brand presence, and increase enrolment at Toonz Academy. This role requires a visionary leader with a strong background in business development, marketing, and a deep understanding of the animation and graphics design industry.

  Key Responsibilities:

  1. Strategic Planning and Execution:
  • Develop and implement comprehensive business development and marketing strategies aligned with Toonz Academy’s goals and objectives.
  • Identify and pursue new business opportunities to expand the Academy’s market reach and student base.
  • Analyse market trends and competitor activities to inform strategic decisions and maintain a competitive edge.
  2. Business Development:
  • Build and maintain relationships with key industry stakeholders, including studios, corporations, educational institutions, and industry influencers.
  • Collaborate with internal teams to design and promote innovative courses and programs that meet market demand.
  • Lead negotiations and secure partnerships that enhance Toonz Academy’s offerings and industry connections.
  3. Marketing and Branding:
  • Oversee the creation and execution of integrated marketing campaigns to increase brand awareness and enrolments.
  • Utilize digital marketing, social media, content marketing, and other channels to effectively reach target audiences.
  • Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
  4. Team Leadership and Management:
  • Lead, mentor, and manage a high-performing business development and marketing team.
  • Foster a collaborative and innovative team environment that encourages professional growth and achievement of targets.
  • Set clear objectives and KPIs for the team and track progress regularly.
  5. Data Analysis and Reporting:
     • Analyse enrolment data, market trends, and campaign performance to assess the effectiveness of strategies and initiatives.
     • Prepare regular reports and presentations for senior management, highlighting key insights and recommendations.
  6. Community Engagement and Networking:
     • Represent Toonz Academy at industry events, conferences, and seminars to promote the brand and establish thought leadership.
     • Engage with alumni and industry professionals to build a strong community around Toonz Academy.
• Eligibility / Experience

   

  • Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree preferred.
  • Minimum of 5-10 years of experience in business development and marketing, preferably within the education or creative industries.
  • Proven track record of driving business growth and successfully executing marketing strategies.
  • Strong understanding of the animation and graphics design industry and its market dynamics.
  • Excellent communication, negotiation, and interpersonal skills.
  • Leadership experience with the ability to inspire and manage a team effectively.
  • Creative thinker with strong analytical and problem-solving skills.

  Personal Attributes:

  • Passionate about education and the creative arts.
  • Strategic thinker with a hands-on approach.
  • Ability to work in a fast-paced, dynamic environment.
  • Results-oriented and customer-focused.
• More Details