{"id":2810,"date":"2023-06-09T11:48:35","date_gmt":"2023-06-09T11:48:35","guid":{"rendered":"https:\/\/toonz.co\/toonz-entertainment\/?p=2810"},"modified":"2023-06-09T11:50:15","modified_gmt":"2023-06-09T11:50:15","slug":"inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama","status":"publish","type":"post","link":"https:\/\/toonz.co\/toonz-entertainment\/2023\/06\/09\/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama\/","title":{"rendered":"Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!\u2019s animated show \u2018PaJaMa\u2019"},"content":{"rendered":"<p><strong>We are delighted to see Siddharth Maskeri\u2019s interview in Animation Xpress magazine in which he shares his experience with Toonz Media Group in the development and production of PaJaMa.<\/strong><\/p>\n<p>Every kids\u2019 content creator in the world today is trying to hold the attention of children a little while longer. As a result, there are abundant shows in the kids\u2019 market segment making the broadcast and animation industry highly creative as well as competitive.<\/p>\n<p>To gain popularity among kids, what could be a better idea than creating a show based on one\u2019s own parenthood experience? Well, that is what Siddharth Maskeri has done through his show\u00a0<em>PaJaMa<\/em>. In a candid conversation with AnimationXpress, Maskeri shed light on Sony Yay!\u2019s comedy show.<\/p>\n<p>The official synopsis of the story reads:\u00a0<em>Set in the cheerful sub-urban neighbourhood of GolGol, this endearing comedy series is centred around Ja\u2019s misadventures and its hilarious consequences on his unsuspecting father, Pa. With his doting mother Ma always there to keep things together, this lovable family takes us on a fun ride full of laughter, light and love.<\/em><\/p>\n<p>Talking about the concept, he said, \u201cIt was inspired by my own family and its quirky relationship dynamics.\u201d Maskeri conceived the idea of the show in 2015 when his son was six years old. His son\u2019s curiosities and dreams have guided his family\u2019s decision and it has been a memorable adventure so far for him and his wife, he said. This is the sentiment he wanted to express through the show. The idea was to \u201cspread happiness to more families when they watch it together.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img fetchpriority=\"high\" decoding=\"async\" class=\"porto-lazyload wp-image-11999 lazy-load-loaded\" src=\"https:\/\/toonz.co\/wp-content\/uploads\/Siddharth_Pic-2-300x227-1.jpg\" alt=\"\" width=\"300\" height=\"227\" data-oi=\"https:\/\/toonz.co\/wp-content\/uploads\/Siddharth_Pic-2-300x227-1.jpg\" \/><\/figure>\n<\/div>\n<p>In terms of characters, with the concept of the show being universal, it inspired the designs to be as simple and symbolic as they could get. The personalities of the characters were inspired from Maskeri himself (Pa), his son Advait (Ja) and his partner Smriti (Ma). And as for why the show is called\u00a0<em>PaJaMa<\/em>, Maskeri revealed, \u201cIt was born out of spontaneity and it happened to sound like \u201cPyjama\u201d (a night trouser), which made it sound even funnier.\u201d<\/p>\n<p>Another attraction for children is the language and the sounds. It would be burdensome for them to understand the content if it is not projected in the right language. Using gibberish \u2013 as is used in popular shows like\u00a0<em>Pingu<\/em>,\u00a0<em>Molang\u00a0<\/em>and\u00a0<em>Mr. Bean<\/em>\u00a0\u2013 has become an instant way of attracting an audience. Gibberish, but with well-coordinated actions, can make a show hilarious for children. While Sony Yay! has dubbed\u00a0<em>PaJaMa<\/em>\u00a0in Hindi and Bengali to cater to Indian audiences, the gibberish version of the show has been created for the international regions thus giving it a universal appeal.<\/p>\n<p>Apart from his family who serves as an inspiration for the show, writer Vineet Garg, colourist and light painter Alber Lledo, and Toonz CEO P Jayakumar have helped Maskeri create this kids content. Toonz has produced\u00a0<em>PaJaMa<\/em>\u00a0and commenting on this, Maskeri said, \u201cIt happened by the grace of the universe. Wonderful connections are always divine intervention and this divine intervention occurs when one follows their heart.\u201d Further talking about his collaboration with Toonz, Maskeri added, \u201cIn 2015 I had shared several concepts with Toonz to partner on. I was in discussions with their IP development team. After several rounds of filtration, the team chose\u00a0<em>PaJaMa<\/em>\u00a0to partner with and develop together. Then we mutually agreed on our roles, investment and profit sharing. In 2016, during the Week with the Masters Animation Festival, I visited Toonz where we signed the collaboration agreement.\u201d<\/p>\n<p><em>PaJaMa<\/em>\u00a0is currently being aired on Sony Yay! from Monday to Friday at 8:30 AM. It has been more than four months since it started running and in Maskeri\u2019s opinion, \u201cthe show is better than average even though it is not in the primetime slot.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to see Siddharth Maskeri\u2019s interview in Animation Xpress magazine in which he shares his experience with Toonz Media Group in the development and production of PaJaMa. Every kids\u2019 content creator in the world today is trying to hold the attention of children a little while longer. As a result, there are abundant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!\u2019s animated show \u2018PaJaMa\u2019 - Toonz Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toonz.co\/toonz-entertainment\/2023\/06\/09\/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!\u2019s animated show \u2018PaJaMa\u2019 - Toonz Entertainment\" \/>\n<meta property=\"og:description\" content=\"We are delighted to see Siddharth Maskeri\u2019s interview in Animation Xpress magazine in which he shares his experience with Toonz Media Group in the development and production of PaJaMa. 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