{"id":4401,"date":"2026-06-23T05:19:00","date_gmt":"2026-06-23T05:19:00","guid":{"rendered":"https:\/\/toonz.co\/feature-film\/?p=4401"},"modified":"2026-07-27T05:20:14","modified_gmt":"2026-07-27T05:20:14","slug":"supersub-llc-and-toonz-media-group-announce-the-taste-of-water-an-animated-feature-documentary-on-japans-sake-heritage","status":"publish","type":"post","link":"https:\/\/toonz.co\/feature-film\/2026\/06\/23\/supersub-llc-and-toonz-media-group-announce-the-taste-of-water-an-animated-feature-documentary-on-japans-sake-heritage\/","title":{"rendered":"Supersub\u00a0LLC\u00a0And Toonz Media Group Announce\u00a0The\u00a0Taste\u00a0Of\u00a0Water, An Animated Feature Documentary\u00a0On\u00a0Japan\u2019s Sake Heritage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The film transforms live-action footage into anime-influenced animation using AI-assisted rotoscoping and 3DGS, blending documentary realism with immersive visual storytelling<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ANNECY, France, 23<sup>rd<\/sup>&nbsp;June 2026&nbsp;\u2013&nbsp;Supersub&nbsp;LLC and Toonz Media Group have announced their collaboration on The Taste of Water, an animated feature documentary that explores the history, culture, and future of Japanese sake through a unique combination of live-action filmmaking, animation, and emerging visual technologies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Riki Ohkanda, The Taste of Water is a&nbsp;Supersub&nbsp;LLC and Toonz Media Group co-production and is currently in production. The project is being presented at Annecy, where it continues a journey that began with&nbsp;Supersub\u2019s&nbsp;growing presence at the world\u2019s leading animation gathering.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project\u2019s journey has been closely intertwined with Annecy.&nbsp;Supersub&nbsp;LLC first gained recognition at the festival when its&nbsp;previous&nbsp;film,&nbsp;<em>Who Said Death&nbsp;Is&nbsp;Beautiful?<\/em>&nbsp;was officially selected for Annecy 2024. Building on that momentum,&nbsp;<em>The Taste of Water<\/em>&nbsp;was&nbsp;showcased&nbsp;at MIFA 2025 as part of the Tokyo Metropolitan Government\u2019s Annecy exhibition programme. The announcement of Toonz Media Group as a co-production partner marks a significant new chapter in the film\u2019s evolution, strengthening its international ambitions and expanding its global reach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Taste of Water is an emotional road movie that follows a journey into the heart of Japan\u2019s sake culture. Structured across five chapters&nbsp;\u2013&nbsp;The Basics of Sake, The History of Sake, Sake and Culture, The Crisis of Sake, and The Future of Sake,&nbsp;the film explores not only the craftsmanship behind Japan\u2019s iconic beverage but also its profound cultural, historical, social, and emotional significance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the centre of the story is a simple yet compelling question: What does it mean when great sake \u201ctastes like water\u201d? Through encounters with brewers, historians, artists, distributors, and cultural experts across Japan, the film uncovers the traditions, philosophies, and human stories that have shaped sake over centuries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featuring real interviews and authentic sound bites from people whose lives are&nbsp;closely connected&nbsp;to sake, the animated feature documentary combines documentary filmmaking with imaginative visual storytelling to create a rich, multi-sensory cinematic experience. The film&nbsp;seeks&nbsp;to capture not only the taste of sake, but also its aroma, texture, history, and emotional resonance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key innovation behind the project is its production pipeline. Live-action footage shot across Japan will be transformed into anime-influenced animated visuals through a workflow combining AI-assisted rotoscoping and 3D Gaussian Splatting (3DGS) technologies developed by&nbsp;Supersub&nbsp;LLC. The approach creates a distinctive visual language that blends the authenticity of documentary filmmaking with the expressive possibilities of animation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a time when the creative industries are actively exploring the possibilities of artificial intelligence, The Taste of Water&nbsp;demonstrates&nbsp;how technology can be used to enhance storytelling. Rather than replacing creativity, the film uses AI as a creative tool that helps filmmakers visualize memories, sensations, emotions, and cultural experiences that cannot easily be expressed through traditional documentary techniques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe story of sake is a story that engages all five senses,\u201d said Executive Producer Ryo Nakajima. \u201cThrough this unique combination of live action, animation, and AI-assisted visual transformation, we can bring audiences closer to experiences that cannot be expressed through traditional filmmaking alone.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viswanath Rao of Toonz Media Group,&nbsp;added: \u201cArtificial intelligence is one of the most discussed technologies in the creative industry today, yet there are few examples of its thoughtful application in storytelling. With The Taste of Water, we are&nbsp;demonstrating&nbsp;how AI can work alongside artists and filmmakers to create new forms of expression. The project combines technology, creativity, and cultural storytelling in a way that expands the possibilities of documentary filmmaking while preserving the human heart of the narrative.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration also&nbsp;represents&nbsp;a unique creative partnership between Japan and India, bringing together Supersub\u2019s&nbsp;expertise&nbsp;in innovative production technologies and Japanese cultural storytelling with Toonz Media Group\u2019s global animation capabilities and international market reach. Together, the partners aim to create a film that resonates with audiences across cultures while celebrating one of Japan\u2019s most enduring traditions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnimated feature documentary is one of the most exciting and underserved spaces in the international market right now. With The Taste of Water, we believe we have a film that can travel across festivals, platforms, and territories.&nbsp;We\u2019re&nbsp;here at Annecy to find the right partners to take it there together,\u201d said Gulshan David, VP Feature Films, Toonz Media Group.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The film is targeting major international documentary and animation festivals in 2027, with Berlin, Seattle, and San Sebastian among the key circuits under consideration. With its blend of cultural storytelling, visual innovation, and universal themes of craft and heritage, the film speaks to the growing adult audience for premium animated&nbsp;content, a space where streaming platforms and distributors worldwide are actively expanding their slates.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The film transforms live-action footage into anime-influenced animation using AI-assisted rotoscoping and 3DGS, blending documentary realism with immersive visual storytelling&nbsp; ANNECY, France, 23rd&nbsp;June 2026&nbsp;\u2013&nbsp;Supersub&nbsp;LLC and Toonz Media Group have announced their collaboration on The Taste of Water, an animated feature documentary that explores the history, culture, and future of Japanese sake through a unique combination [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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