{"id":3797,"date":"2025-02-25T08:03:41","date_gmt":"2025-02-25T08:03:41","guid":{"rendered":"https:\/\/toonz.co\/feature-film\/?p=3797"},"modified":"2025-04-03T08:04:13","modified_gmt":"2025-04-03T08:04:13","slug":"united-smile-becomes-new-master-toy-licensee-for-gummibar-and-friends","status":"publish","type":"post","link":"https:\/\/toonz.co\/feature-film\/2025\/02\/25\/united-smile-becomes-new-master-toy-licensee-for-gummibar-and-friends\/","title":{"rendered":"United Smile Becomes New Master Toy Licensee for Gummib\u00e4r and Friends"},"content":{"rendered":"\n<p><strong>Toonz Media Group and Gummybear International Inc. Announce Merchandising Partnership<\/strong><\/p>\n\n\n\n<p>Toonz Media Group, a global leader in kids and family entertainment, and Gummybear International Inc. have joined forces with United Smile, a toy company, naming it the&nbsp;<strong>worldwide master toy licensee for the wildly popular&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;franchise.<\/strong><\/p>\n\n\n\n<p>United Smile will introduce a diverse range of&nbsp;<em>Gummib\u00e4r and Friends<\/em>&nbsp;toys to markets worldwide through its extensive distribution network. This new partnership builds on the massive global appeal of&nbsp;<em>Gummib\u00e4r<\/em>, which has amassed well over 30 billion views across its YouTube channels alone. The show currently boasts two successful seasons\u2014Season 1 with 39 episodes of 8 minutes each and Season 2 featuring 39 episodes of 7 minutes.<\/p>\n\n\n\n<p>\u201cThe popularity of&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;is beyond comparison. It\u2019s a truly global phenomenon, and it\u2019s incredibly rewarding to see the brand continue to resonate with kids worldwide,\u201d said&nbsp;<strong>P. Jayakumar<\/strong>, CEO of Toonz Media Group. \u201cUnited Smile\u2019s plans for&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;are exactly what fans will love, and we\u2019re delighted to have found the perfect partner for this venture.\u201d<\/p>\n\n\n\n<p>The series follows the adventures of Gummib\u00e4r, a vibrant green gummy bear affectionately known as Gummy, alongside his two friends \u2013 Harry, a nerdy green chameleon with a passion for science, and Kala, a skilled blue Cerval cat and martial arts expert. Together, they encounter quirky characters like Mr. Kronk, Gummy\u2019s grouchy rival, and Granny Peters, a brilliant elderly scientist with a love for baking cookies.<\/p>\n\n\n\n<p>United Smile will develop an exciting lineup of&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;and Friends merchandise, including figurines, toy playsets, plush toys, and novelty items, catering to the diverse interests of fans.<\/p>\n\n\n\n<p>Speaking about the collaboration<strong>, J\u00fcrgen Korduletsch<\/strong>, President of Gummybear International, shared his enthusiasm for the new partnership: We\u2019re excited to team up with United Smile on a mission to bring fun and innovative new toys to the myriad of fans of Gummib\u00e4r and his Friends around the world. We\u2019re very much looking forward to work closely with our new partners to a successful journey creatively and commercially<\/p>\n\n\n\n<p><strong>Josue Rosenzweig<\/strong>, CEO of United Smile, also shared his vision for the partnership, stating,\u201d we are really excited, with this venture, we love Gummybear since it was present to us, consider this character is unique and will capture the kids attention, we are generating a unique range of products, that reflects the character personality. Targeting to start shipping in July 2024\u201d<\/p>\n\n\n\n<p>Beyond the show,&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;has become a cultural sensation. His videos are available in 44 languages, and the hit song \u201cI\u2019m a Gummy Bear (The Gummy Bear Song)\u201d was certified Gold and Platinum topping Hit parades in many countries. It was also the Number One ringtone in the USA for a full year and has a continuous run in iTunes Dance charts since 2009. Since the release of its debut album in 2007,&nbsp;<em>Gummib\u00e4r<\/em>&nbsp;has captivated millions around the globe, cementing his place as a beloved icon in family entertainment. With this exciting new partnership, fans can look forward to a wave of new delightful&nbsp;<em>Gummib\u00e4r and Friends<\/em>&nbsp;merchandise, further bringing the joy and charm of this global phenomenon into homes worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toonz Media Group and Gummybear International Inc. Announce Merchandising Partnership Toonz Media Group, a global leader in kids and family entertainment, and Gummybear International Inc. have joined forces with United Smile, a toy company, naming it the&nbsp;worldwide master toy licensee for the wildly popular&nbsp;Gummib\u00e4r&nbsp;franchise. United Smile will introduce a diverse range of&nbsp;Gummib\u00e4r and Friends&nbsp;toys to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>United Smile Becomes New Master Toy Licensee for Gummib\u00e4r and Friends - Feature Film<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toonz.co\/feature-film\/2025\/02\/25\/united-smile-becomes-new-master-toy-licensee-for-gummibar-and-friends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"United Smile Becomes New Master Toy Licensee for Gummib\u00e4r and Friends - Feature Film\" \/>\n<meta property=\"og:description\" content=\"Toonz Media Group and Gummybear International Inc. Announce Merchandising Partnership Toonz Media Group, a global leader in kids and family entertainment, and Gummybear International Inc. have joined forces with United Smile, a toy company, naming it the&nbsp;worldwide master toy licensee for the wildly popular&nbsp;Gummib\u00e4r&nbsp;franchise. 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Announce Merchandising Partnership Toonz Media Group, a global leader in kids and family entertainment, and Gummybear International Inc. have joined forces with United Smile, a toy company, naming it the&nbsp;worldwide master toy licensee for the wildly popular&nbsp;Gummib\u00e4r&nbsp;franchise. 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