Director – Digital Marketing
October 20, 2020
- Description/Profile
Job brief
We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies to join our awesome marketing team.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
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- As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies.
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- You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
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- Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Responsibilities
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- Build our digital marketing roadmap by planning and implementing the overall digital marketing strategy
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- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
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- Measure ROI and KPIs and prepare budget
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- Develop specific campaigns to create and maintain high levels of customer interaction
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- Oversee our social media accounts
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- Manage and improve online content, considering SEO and Google Analytics
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- Forecast sales performance trends and act proactively to increase our market segment
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- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
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- Research competition, investigate benchmarks and provide suggestions for improvement by providing ideas to stand out
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- Motivate digital marketing team to achieve goals
- Stay up-to-date with digital technology developments
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- Eligibility / Experience
Requirements
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- 5-10 years of experience as a Digital Marketing Director
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- 8-10 years of experience in developing and implementing digital marketing strategies
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- In depth knowledge of different digital marketing channels
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- Good knowledge and experience with online marketing tools and best practices
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- Strong understanding of how all current digital marketing channels function
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- 10-12 years of hands-on experience with SEO, Google Analytics and CRM software
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- Basic knowledge of web design procedures
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- Sense of ownership and pride in your performance and its impact on company’s success
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- Critical thinker and problem-solving skills
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- Excellent analytical and project management skills
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- Strong team management and communication (written and verbal) skills
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- Good time-management skills
- MA in Marketing, Digital technologies or similar relevant field
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