The latest division specialises in creating unique and world class games based on Toonz’ own IPs and others; besides exploring the limitless possibilities of AR/VR and other emerging technologies.
Whether it is VR (Virtual Reality) that promises immersion by shutting out the world around us or AR (Augmented Reality) that incorporates that world to combine it with virtual objects and scenes, Toonz brings in a new level of visual experience through its direct interface with the consumers. Leading the charge now is MR (Mixed Reality), combining best aspects of AR and VR. Taking advantage of the focus that VR demands and AR’s ability to bring non-existing properties into the real existence of the consumer – MR now brings virtual, true to life images into real time and space. Toonz is incorporating MR into all aspects of storytelling through deliberated creative thoughts and its ability to transfer challenging ideas into visuals using advancement in technology. With its ability to create visually telling environments and characters offering console-like experience on mobile and integrating those to AR/VR technologies, Toonz is truly at the cutting edge of experiential leadership.